Whether it is domestic or imported fertilizer fertilizer, or large chemical fertilizer enterprises or small chemical fertilizer enterprises, the leading fertilizer market in the future will be the brand of fertilizer. The author expects the future brand products, market share will rise in a straight line.
当前农民的购买意识发生了变化。受劳动力成本不断提升和对化肥品质要求不断提高等一系列因素影响,农民购买化肥不再一味贪图价格便宜,而是将品牌作为购买使用的主要因素,农民这一消费观念的转变直接对化肥市场产生巨大影响。不少农资经销商店里的化肥品牌少则有10个,多则30个,以品牌高端化肥为代表的产品虽然只有两三个,但销售额就占了一半。
Changed purchase consciousness of the peasants. By labor cost continuously upgrade and fertilizers on the quality of increasing demands for a series of factors, farmers to purchase fertilizer is no longer blindly covet cheap, but will buy brand as main factors, the consumption idea change farmers directly exert an enormous influence on the chemical fertilizer market. Many agricultural distribution shop less fertilizer brand has 10, more than 30, with the brand of high-end fertilizer as the representative of the product while only two or three, but sales account for half of.
品牌化肥受青睐的另一个重要原因是投入产出比高。农民种田早已不再只为维持生计,尤其是以蔬菜等经济作物为主的区域,与成本相比,农民考虑得更多的是产出。品牌化肥的肥效一般好于杂牌化肥,虽然比一般化肥一次性投入较高,但农民使用品牌化肥高效增产的鲜活事例给高端化肥市场增添了助推剂。市场对农产品的品质要求越高,在化肥的选择和使用方面,质优的品牌化肥就会越受农民的欢迎。而且品牌化肥既减少了施肥次数,也节省了人力物力,农民看到了实惠,就不再一味纠结价格了。品牌化肥也就成了化肥经销商很大的利润增长点。
Brand fertilizer by another important reason is favored by the input-output ratio. Peasants are no longer just to maintain their livelihood, especially in vegetables and other economic crops of the region, compared with the cost, the farmer was thinking more output. Brand fertilizer fertilizer efficiency was generally better than non brand fertilizer, although higher than the general fertilizer one-time investment, but vivid example farmers use fertilizer efficient stimulation to the high-end brand of fertilizer market has added booster. The market higher requirements on the quality of agricultural products, in terms of fertilizer use and the choice of brand quality, fertilizer will be more popular with farmers. Also the brand fertilizer both reduced the times of fertilization, but also saves manpower and material resources, farmers see the benefits, no longer blindly entangled price. Brand fertilizer became fertilizer dealers great profit growth point.
另外,品牌化肥的服务也是招牌。品牌化肥企业在各地建设的农资专卖店以及化肥使用核心区示范基地,24小时为农民提供服务,也造就了品牌化肥逐渐主导市场的局面。此外,各大知名肥企不约而同推出了适应土壤的各类新型水溶肥、硝基肥、有机无机肥,产品科技含量之高,新品推广招商力度之大,让农民不再为没有高效化(利用率提高)、长效化(有效期延长)和功能化(改良土壤等附加功能)的肥料而发愁了。
In addition, the brand service is also the sign of fertilizer. The chemical fertilizer enterprises in brand around the construction of agricultural stores and fertilizer use core area demonstration base, 24 hours providing services for farmers, but also created a brand fertilizer gradually dominate the market situation. In addition, each big famous fertilizer enterprises coincidentally launched to adapt to all kinds of model soil water soluble fertilizer, nitro fertilizer, organic and inorganic fertilizer, product technology content high, the promotion of new investment big, let farmers no longer is not efficient (to improve the utilization rate), long-lasting (extension of validity) and functional (modified soil and other additional features) fertilizer and worry.
随着种粮大户、合作社的涌现及化肥企业示范作用,农民选择品牌化肥的倾向越来越明显,一些低端品牌化肥的增长幅度将弱于中高端品牌化肥产品。从长远来看,品牌化肥受农民喜爱和使用量增加已是不争的事实。品牌化肥的市场将会是如日中天。 斯诺丁将成为您丰收的使者。
With the emergence of large grain, cooperatives and the chemical fertilizer enterprises demonstration effect, farmers choose the brand fertilizer tend to become more and more obvious, some low-end brand fertilizer growth rate will be weaker than in the high-end brand fertilizer products. In the long run, brand fertilizer by farmers love and to increase the use of it is an indisputable fact. The brand of fertilizer market will be high. Snodin will become the angel you harvest